Return On Investment (ROI)

Return on Investment (ROI) (also referred to as the Rate of Return or Rate of Profit) is a simple financial indicator to evaluate the efficiency of an investment or to compare the efficiency of a number of different investments.

ROI is a measure of the money gained from an investment compared to the amount of money invested.


ROI = (gain from investment - cost of investment) / cost of investment

This indicator will be included in my book: Key Performance Indicators - the 100 measures every manager needs to know, which contains an in-depth description of this KPI, as well as practical advice on data collection, calculations, target setting, and actual usage.

KPIs List